TERREX EXPEDITION DUFFLE

Outdoor Accessories - adidas Terrex

ESTABLISHING AN ICON

The goal; to create a recognizable expedition duffle with the design language of the Terrex brand, and industry leading sustainability in mind. The design needs to consider the multitude of use cases as well as the extreme environments our athletes explores.

INDESTRUCTIBLE & RECOGNIZABLE

RESEARCH

INSIGHTS & BENCHMARKS

ATHLETE INSIGHT

An expedition duffle needs to be extremely durable and work no matter the situation, weather or carry need. Our athletes expect it to stand up to everything thrown at it. With the help from a variety of our athletes we identified the features and functions that were critical to the project as well as areas we address that are currently under served in the market.

“For me, the carry system is especially important. Not only that it feels good but has the right weight and options.” - Michi Wohlleben

MARKET RESEARCH

Starting with the existing solutions on the market, we reviewed styles available in mid 2021 and how experts and consumers viewed those solutions. We identified a set of benchmark products to compare our planned feature set and material characteristics to. Features like detachable shoulder straps, internal organization, attachment points, material density, coating type and overall product weight emerged as commonly mentioned in both product reviews and consumer testimonies. We also reviewed internal products with relevant features, constructions and intended uses we could learn from. Using all of these points and learnings we moved into the design focal points, inspiration and ideation.