SS21 NEO STREET
Lifestyle Accessories - adidas NEO
PURPOSE = NEED
With SS21 there was a conscious decision to start from the ground level. Consider what the consumer needs and tailor each product to how and where they will use it. We strived to provide the look AND function they need. With this range we would utilise both existing family shapes and new ones.
Today’s athlete is always on the go, from sport to school and more. They need something to support them during all this travel, whether on a bike, metro or otherwise. They need adaptable products that can hold the things they need, the way they want them.
RANGE FOCUS POINTS
DIVISION OF SPACE
A spot for everything while on the go for easy access and storage.
VERSATILITY
Use and wear the product how you want in every situation or scenario.
FUNCTIONAL DETAILS
Details that allow for extended use and increased carrying capacity.
RANGE FOCUS POINTS
METRO COMMUTE
Slimmer Volumes, for days travelling across the city, weaving in and out of people and crowds to get to the open streets.
ACADEMICS
Mid size, proven volumes designed for daily use and organization with spots for the things they every single day
ON THE MOVE
Larger, new volumes tailored for the everyday movements to and from their sport. Functions and considerations for their daily training and trials.
INSPIRATION
EXPLORATION & IDEATION
KEY FOCUS
FINAL DESIGNS
