Design Task
We would like to invite you to express your imagination of a new starting line for future outdoor footwear, that is carrying the PARLEY message and is helping adidas and Parley to express a true strong proposition along the line of sustainability and enhanced product quality.
NO RESTRICTION, NO LIMITS.
The adidas | Parley collab started with the iconic first parley shoe, the give away competition around it and the introduction of our shared goals to reducing ocean plastic. From there the collab was expanded first with commercial lifestyle product like the NMD city sock and then into the more recent technical collection from Terrex. Showing consumers that sustainability and innovation continues to drive the adidas and parley collaboration.
From the Parley website, “There is no magic fix for complex ocean threats. But there are simple steps you can take right now to be part of the solution.”
A sentiment I believe applies to not only ocean threats but the wider climate crisis.
