SS21 NEO STREET
Lifestyle Accessories - adidas NEO
PURPOSE = NEED
With SS21 there was a conscious decision to start from the ground level. Consider what the consumer needs and tailor each product to how and where they will use it. We strived to provide the look AND function they need. With this range we would utilise both existing family shapes and new ones.
Today’s athlete is always on the go, from sport to school and more. They need something to support them during all this travel, whether on a bike, metro or otherwise. They need adaptable products that can hold the things they need, the way they want them.
