FW19 STONE
Trail Running - Power Footwear
Power Footwear LTD.
Power is a brand that enables a variety of consumers to participate in sport with entry level, obtainable, functional products. Leading up to FW19 our offering wasn’t clear to our consumers. We needed to identify key features, functions and markers for how our Trail Running product fit between our Hiking and Running offerings.
Over several seasons it became evident that the positioning of our trail category wasn’t as clear as it could be and made product communication to both our customers and buyers difficult. To better define positioning of our products, we asked ourselves, “What makes our trail runners different from our outdoor and running offerings?” and “How do we want to position them holistically?”
